It's about choice, money, power, freedom. 'My book really isn't about beauty and fashion and makeup. 'I think a lot of women I talk to are tormented by things like that when they don't have an understanding ,' Wolf says. She frequently punctuates her conversation with an exasperated rake of her fingers through her hair. In an interview here, Wolf strenuously protests this kind of interpretation of her work as a way of piling more guilt and self-hatred on women. When a woman chooses salad over a sundae, is it really her preference or the ideal of a skin-and-bones fashion model cracking the whip? When she chooses the $40 skin 'nourisher' over plain old lotion, what's her motive - the unnatural expectation that wrinkles will go away or just salving today's dry skin?

Whether you agree with every point of the 'Beauty Myth' or not, Wolf's ideas make you suddenly see images of beauty like an undesirable goo coating almost every aspect of American life. Wolf contends that for all women's gains in workplace rights, equality under legislation, access to education and reproductive control, the ideal of physical perfection robs women of self-esteem and even endangers their lives - through hunger caused by eating disorders and the knife (of cosmetic surgery). It's the kind of hyper-awareness that her book and a conversation with Wolf can provoke. Wolf demonstrated the double standard implied by how out of place it seemed in that same context for a woman to comment on a man's looks. While the host's comment didn't immediately seem out of line, it did as soon as Ms. WHEN a radio talk-show host here felt it necessary to note that Naomi Wolf is a beautiful woman, the author of the 'Beauty Myth: How Images of Beauty Are Used Against Women' turned the tables by describing him for the audience as tall, dark, and cute.

The beauty myth